Privacy Policy

Introduction

Welcome to The Sticker Bug. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our AI-powered sticker creation services. This policy also describes your rights and choices regarding your personal information.

We are committed to protecting your privacy and handling your data responsibly. If you have questions about this policy, please contact us at hello@thestickerbug.com.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide, including:

• Account information: email address, username, name, password
• Profile information: bio, avatar image, display preferences
• Content you create: images you upload, prompts you enter
• Communication data: messages sent to customer support
• Payment information: billing details (processed securely through Stripe)

Automatically Collected Information

We automatically collect certain information when you use our service:

• Usage data: pages visited, features used, time spent on the platform
• Device information: IP address, browser type, operating system
• Log data: error logs, performance metrics, API usage
• Cookies and tracking technologies: session cookies, preference cookies
• Location data: general location based on IP address (country/region level)

AI Processing Data

For our AI sticker generation service, we process:

• Input images you upload for sticker creation
• Text prompts and style selections
• Generated sticker outputs
• Processing metadata (generation time, model used, etc.)

How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

• Provide and maintain our AI sticker generation service
• Process your sticker creations using third-party AI services
• Manage your account and authenticate your identity
• Process payments and manage your gem balance
• Enable social features (sharing and following)

Communication

• Send service-related notifications and updates
• Respond to your support requests and inquiries
• Send promotional communications (with your consent)

Platform Improvement

• Analyze usage patterns to improve our services
• Develop new features and functionality
• Ensure platform security and prevent abuse
• Conduct research and analytics

Legal Compliance

• Comply with legal obligations and regulatory requirements
• Enforce our terms of service and community guidelines
• Protect our rights and the rights of our users

Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

Third-Party Service Providers

• OpenAI: We share your images and prompts with OpenAI for AI generation (subject to OpenAI's privacy policy)
• Stripe: Payment information is processed by Stripe for payment processing
• Supabase: Database and authentication services
• Cloud Storage: Image storage and content delivery

Public Information

• Stickers you choose to share publicly
• Your public profile information (username, bio, avatar)
• Following relationships and public interactions

Legal Requirements

We may disclose your information if required by law, court order, or to:

• Comply with legal processes or government requests
• Protect against fraud or security threats
• Enforce our terms of service
• Protect the rights and safety of our users and the public

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain your personal information as follows:

• Account data: Until you delete your account, plus 30 days for backup purposes
• Uploaded images: Until you delete them or close your account
• Generated stickers: Indefinitely if shared publicly; until deletion if private
• Usage logs: 2 years for analytics and security purposes
• Payment data: 7 years as required by financial regulations
• Marketing communications: Until you unsubscribe or close your account

Some information may be retained longer if required by law or for legitimate business purposes (e.g., fraud prevention, legal disputes).

International Data Transfers

Our service is operated from United Kingdom by Zoo Holdings Ltd, and we use service providers that may be located in various countries. By using our service, you acknowledge that your information may be transferred to and processed in:

• United Kingdom (primary operations)
• United States (AI processing via OpenAI, payments via Stripe)
• Other countries where our service providers operate
• Other countries as necessary for service delivery

As a UK-based company, we ensure appropriate safeguards are in place for international transfers under UK GDPR, including:

• Adequacy decisions where available
• Standard contractual clauses approved by the ICO
• International Data Transfer Agreements (IDTA)
• Other lawful transfer mechanisms as required

Data Security

We implement comprehensive security measures to protect your personal information:

• Encryption in transit and at rest
• Access controls and authentication
• Regular security audits and monitoring
• Secure data centers and infrastructure
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format
• View your data through your account settings

Correction and Updates

• Update your profile information through your account
• Request correction of inaccurate information
• Modify your privacy settings and preferences

Deletion

• Delete your account and associated data
• Remove specific stickers or content you've created
• Request deletion of your personal information (subject to legal requirements)

Communication Preferences

• Opt out of marketing communications
• Manage notification settings
• Control how others can contact you

Processing Restrictions

• Object to certain processing activities
• Restrict processing in specific circumstances
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us at hello@thestickerbug.com or use the settings in your account.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and provide our services:

Essential Cookies

• Authentication and session management
• Security and fraud prevention
• Load balancing and performance

Functional Cookies

• User preferences and settings
• Language and location preferences
• Customization features

Analytics Cookies

• Usage analytics and performance monitoring
• Feature effectiveness measurement
• Error tracking and debugging

You can control cookie settings through your browser preferences, but disabling essential cookies may affect service functionality.

Third-Party Services

Our service integrates with third-party services that have their own privacy policies:

• OpenAI: AI generation services - see OpenAI Privacy Policy
• Stripe: Payment processing - see Stripe Privacy Policy
• Supabase: Database and authentication - see Supabase Privacy Policy

We encourage you to review the privacy policies of these third-party services. We are not responsible for their privacy practices.

Children's Privacy

Our service is not intended for children under 13 years of age (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@thestickerbug.com.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how it's used
• Right to delete personal information (subject to exceptions)
• Right to opt-out of the sale of personal information (we don't sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at hello@thestickerbug.com.

UK and European Privacy Rights (GDPR)

As a UK-based company, we comply with UK GDPR. If you are in the UK, European Economic Area (EEA), or Switzerland, you have additional rights under data protection regulations:

• Legal basis for processing (consent, contract, legitimate interests)
• Right to lodge a complaint with the ICO or your local supervisory authority
• Specific rights regarding automated decision-making
• Enhanced rights for data subject requests

Our legal basis for processing includes: contract performance (providing services), legitimate interests (improving our platform), and consent (marketing communications).

UK Supervisory Authority: Information Commissioner's Office (ICO) - www.ico.org.uk

Data Breach Notification

In the event of a data breach that affects your personal information, we will:

• Notify relevant authorities within 72 hours (where required)
• Inform affected users without undue delay
• Provide information about the nature of the breach
• Describe steps taken to address the breach
• Offer guidance on protective measures you can take

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on this page
• Updating the "Last updated" date
• Sending email notifications for significant changes (if you've provided consent)
• Displaying prominent notices on our platform

We encourage you to review this policy periodically. Your continued use of our service after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Company: Zoo Holdings Ltd
• Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
• Email: hello@thestickerbug.com
• Data Protection Inquiries: Please mark your email with "Privacy Request" in the subject line
• Response Time: We aim to respond to privacy requests within 30 days

For users in the UK, EEA, or Switzerland: If you are not satisfied with our response, you have the right to lodge a complaint with the ICO or your local data protection authority.